The monthly price for Now Thats TV usually comes down to which subscription tier you choose. The standard monthly option, which they call "Now Thats TV Monthly," is priced at $5.99. That should get you full access to all the content. However, they also have a slightly higher tier called "NowThatsTV Gold," which costs $7.99 a month, and that might include some extra premium content or better features. They also sometimes offer a very cheap "Live TV Only" option for about $1.99 a month, but that’s clearly limited. So, expect to pay either $5.99 or $7.99 for the complete viewing experience.
The app download itself is absolutely free, which is great because it means you can install it on your iPhone or iPad and browse what they have to offer without paying anything upfront. You get to see the interface, check out the different shows they have, and generally get a feel for the network. However, to actually watch the vast majority of the content, you need to subscribe. They operate on a subscription model, so you have to pay a monthly fee, like $5.99 or $7.99, to get full access to the videos, which is why they list those prices as in-app purchases. They sometimes offer free trials, but those are just to get you hooked before the automatic monthly billing starts. So, free to look, but not free to watch.
From what I've seen in interviews and social media, Now Thats TV is owned by Teleau Belton. He's the founder of the network. It's pretty well-known that the network is Black-owned and independent, which is a big part of their whole brand and appeal. Teleau often talks about how he built the network to connect the culture directly to the people without needing a middleman or gatekeepers, especially for independent filmmakers and creators who want to put their content out there. That independence and direct ownership is what sets the network apart from the massive streaming services.
If you signed up for Now Thats TV through your iPhone or iPad app, the process is pretty standard for any Apple subscription. You absolutely have to cancel it through your Apple ID settings, not just by deleting the app! Here’s the typical process: go to your iPhone's Settings app, tap on your name/Apple ID at the very top, select "Subscriptions," find Now Thats TV in the list of active subscriptions, and then tap the "Cancel Subscription" button. Make sure you do this at least 24 hours before your next renewal date, otherwise, it will automatically charge your account for the next cycle, and they usually don't give refunds for partial months.