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This not only proves the benefits of viral marketing, but also induces one of the major method to launch viral marketing—influencer marketing (Ferguson, 2008).
Influencer refers to the people who possess the power to affect the public. Influencer marketing indicated that instead of focusing on the entire target market, the company only pay attention to those influential individuals and tailor their marketing strategy towards the influencers (Guest, 2015). Nowadays, due to the development of the internet, internet celebrity (web star) has become a trend. These people commonly have a massive amount of followers on their variable SM platforms. Hence, they can convey the message to a wide range
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