Names have always been the hooks I hang entire cultures on, but the process used to be a bottleneck. I'd stare at a map, trying to conjure up something for the coastal trade hub that didn't sound like a Tolkien knockoff, and lose an hour. Using a generator flipped a switch; it's less about taking the first suggestion and more about using the output as a creative catalyst. Seeing 'Vaelenport' or 'Sundrift Reach' sparks questions about who the Vaelen were or why the reach drifted. It pushes me to invent the history that justifies the name, building outward from a phoneme.
It also forces consistency I might otherwise neglect. If the generator gives me a list with a lot of 'th' and 'yr' sounds for the northern clans, I'll adopt those rules for that region. Suddenly, naming a new character from that area feels like a logical extension of the world's fabric, not a fresh puzzle. The real improvement is in the time saved for the actual writing, turning a frustrating chore into a structured part of the design process. I end up with a more coherent, linguistically textured setting because the tool gave me a starting grammar for places and people.