I can still picture the grainy photo that circulated back then — a mason jar with glittery pink liquid and a hand-lettered sticker reading 'Slay Love.' The earliest place I tracked it to was a Tumblr post from late 2016: a crafty user who loved pastel aesthetics uploaded a few photos of a homemade mocktail and slapped that cute label on it. Tumblr’s tagging and reblog culture let the image float around niche circles where cute DIY drink labels and kitschy product photos thrive, and overnight it started picking up notes and screenshots.
From there it migrated. People clipped the Tumblr post and posted it to Twitter and Instagram in 2017 and 2018, where the phrase began to detach from the original photo and became a captionable moment — a way to joke about looking fabulous while sipping something sparkly. By the time TikTok hit its stride in 2020, creators were remixing the visual idea into short videos: neon filters, sped-up tutorials on how to make a 'Slay Love' mocktail, and lip-syncs that turned it into a mini meme format. I love how a tiny DIY label on Tumblr snowballed into cross-platform meme life; it’s exactly the sort of internet micro-evolution that keeps me scrolling with a grin.