Wherever his adventures lead, Luffy is clear about what he wants to become: the Pirate King. His chant is not about having power or ruling over anyone. It represents absolute freedom out on the open sea. For him, this ideal is a veritable embodiment of unlimited possibilities, adventure, and friends made in passing. To Luffy, seeing the world of One Piece and boldly going into the Grand Line; being named Pirate King--it's all an adventure itself, an icon of fearless spirit. To some, it may sound like divisive dream and one that's a little far-fetched; but for those who truly understand Luffy, we believe that's the essence of what 'One Piece' means.