ACC
As a result, SMM can influence hotel chains’ way of building customer loyalty.
6.3 The rise of Airbnb
Although SMM has many advantages that can help hotel chains in variable regards, it still could bring negative influences upon hotel chains. With the rising of the peer-to-peer platforms (sharing economy), some SM applications such as Airbnb have appeared (Zervas,Proserpio and Byers, 2017). At first, the expanding of this sharing economy did not draw much attention from the hotel chains, until those online platforms have become extremely popular (figure 2). Then the hotel chains began to realize these platforms can provide substitutions (e.g. homestay) for traditional hospitality services an
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