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(Scott, 2015).
There are a plethora of successful viral marketing examples. Because nowadays, SM can be considered as a term of ‘social validation’ (Lim, 2010). Customers may generate a buying intention just on account of the product or service that has been recommended by someone they trust, even if the online product introduction information is not detailed ad valid enough (Fan and Miao, 2012). Meanwhile, Lim (2010) claimed that “the most valuable social validation occurs through viral marketing when individuals that one trusts, recommends a product.” For example, if a customer’s friends and family, or even the internet celebrity they follows in the mainstream SM (e.g. Twitter, I*******m,
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