Second Bloom
Don't change a word.
The website goes live in April — one page, clean, the statement, the client categories, and an email address. No contact form, as agreed.
In the first two weeks, four inquiries arrive. Three are exactly wrong — scale-first, quick-turnaround, the kind of brief that wants the brand equivalent of a clever ad rather than a positioning philosophy. She declines them with a short, kind note and a suggestion of other agencies that might suit them better.
Hot Chapters