ACC
Thus, the ability to accurately identify company’s potential customers is very important for any business, including hotel chains.
Before the invention of SM, market surveys and data mining are the two popular approaches for identify potential customers (Chen, Liu and Chen, 2016). Market surveys commonly take the form of questionnaires to acquire information, and data mining signify the process of extracting and analyzing the data that are collected from the customers’ transaction records (Chang, Hung and Ho, 2007). Although market surveys can generate relatively accurate result compare to other traditional ways, it really requires a huge amount of human and financial resources. Since it is
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