Tadc Oc Novels & Stories

“Consumer confidence is likely to positively impact overall satisfaction and result in decreased instances of regret and dissonance (Hartman, et al., 2013). This may further harm the credibility of eWOM and reinforce its misleading effect. Part 2 6.0 The function and effect of social media marketing towards hotel chains 6.1 The Relationship between Online Travel Agency and hotel chains The development of internet makes the appearance of Online Travel Agency (OTA) possible. Soon after, OTA has become a dominant online distribution channel in the hotel industry (Verhoef, Kannan, and Inman, 2015; Ye, Zhang and Li, 2018) because OTA can provide a substantial amount of customer resources to the h