Rabbit bedtime stories have this magical pull that seems to transcend age, but if I had to pick, I’d say toddlers and preschoolers are the biggest fans. There’s something about those fluffy, wide-eyed characters that just clicks with little ones—maybe it’s the gentle pacing or the way these stories often weave in lessons about kindness and curiosity. My niece, who’s four, demands 'Peter Rabbit' every single night, and her giggles when the mischief starts are proof enough.
That said, I’ve noticed a surprising trend among adults too, especially in the audiobook space. Soft-spoken narrators reading tales like 'The Velveteen Rabbit' or 'Watership Down' (okay, maybe not all bunnies are cute here) have become a comfort listen for stressed-out 20- and 30-somethings. It’s nostalgia meets ASMR, really. But for pure, unadulterated love? The under-5 crowd wins by a mile.