Man, recommending fantasy to new readers is tough because the genre has so many branches now. I think people get turned off by huge commitment. For someone just starting, skipping the doorstop epics is wise. Something like 'The City of Brass' works well—it’s got a clear magical system based on djinn lore, a strong central mystery, and a contained first volume that doesn’t demand you read ten more books immediately. The setting feels fresh if you’re tired of pseudo-Europe.
I’d avoid anything with a massive glossary or a cast of thousands. That’s why I often steer clear of 'Malazan' or even 'Wheel of Time' for beginners, despite loving them myself. Naomi Novik’s 'Uprooted' is another good one. It’s a standalone fairy tale retelling with a very intuitive, almost primal kind of magic. You get a complete story in one book, which is a huge plus for testing the waters. The magical woods in that book have a creepy, tangible presence that’s easy to visualize.
Honestly, the magic needs to feel integral but not overwhelming. Those two books manage that balance without drowning the reader in rules.