Marketing Principles

It's all just a game. Iyon ang itinatak ni Aleira Estrella sa isipan. She was born with a silver spoon on her mouth and everything was easy to get. Kung may isang bagay man na hindi niya kayang tibagin, it's her mother's words. She's the woman she respects the most and she wouldn't dare disobey her. Kaya nang sabihin nitong magpapakasal siya sa isang lalaking hindi kilala, she was willing to oblige. After all, the past relationships she had were nothing but games. For her, love is nothing but an extinct sentiment and marriage for convenience is practical. But then... how could someone so sure of her plans doubt her principles? Is it really worth it? To follow the plan and give up all of her? To abide her family and give up everything? To give up something she unconsciously learned to love?

Aliyah Whitmore is a driven marketing executive who’s done with romance after a string of bad relationships. She’s focused on her career, refusing to let anyone get close. But when she meets Logan Pierce, a charismatic tech billionaire, things start to shift. Logan is used to getting what he wants, but Aliyah’s no-nonsense attitude and refusal to play along intrigue him. Forced to work together, their undeniable chemistry begins to blur the lines between business and personal. As their intense attraction grows, Aliyah struggles to keep her guard up, knowing a relationship with Logan could be risky. Logan, tired of superficial connections, is determined to break through her walls. With both their careers and hearts on the line, they must decide if their fiery connection is worth the risk.

GUIECO CLAN SERIES #2 Marciella Perrer, a woman of principles, finds herself entangled in a complex love situation. She has developed feelings for Ashmer Guieco, who happens to be both her best friend's boyfriend and the boss of the Guieco Clan, where she works as a secret agent. Despite being Ashmer's first love, Marciella initially chose to step back and let go of her feelings. She made every effort to distance herself from him. However, with time, her emotions only intensified. Her world is shaken when she wakes up one morning in the same bed as Ashmer, a secret she keeps from her best friend. Now, she faces a difficult choice: will she suppress her feelings and try to forget the night they shared, or will she risk being seen as a homewrecker in the name of love?

Carrie Dalton had to marry her boss, Shane Blackwood, the CEO of Blackwood Marketing Incorporated as insisted by his mother; the family matriarch, Eleanor Blackwood. Not knowing she was going to be a pawn in a dangerous corporate war…caught between family loyalties and a love she had to fight for. Yet, despite his hostility, Carrie fell for the man who refused to see her worth. For several months, she endured his indifference until a storm made him realize how much he actually loved her. But a cruel scheme shattered everything a few months later. She was framed…and cast her out. Brokenhearted, Carrie disappeared; pregnant and alone.

Sabrina Conner is used to hiding things all her life, such as journals, terrible exam results, female condoms, and even her secret marriage with her childhood sweetheart and billionaire, Abel Harper. Everything seems to lead a charmed life for her until an anonymous blackmailer sends her a picture of her husband, naked with an unrecognizable girl. The sluggish blackmail process engenders a series of strange events that makes Sabrina and her acquaintances involved wonder if they should start to expose their secrets themselves before anyone else does it, The thought of Abel’s infidelity shakes Sabrina's invariable principles and feelings, leading her to the lives of two men whom she becomes sentimentally close to but hardly can figure anything about their mysterious lives. Sabrina's curiosity urges her to explore what is more dangerous than mere murder. Now it seems like there is no way out.

When Eliot Duke, a self-made man crosses his path with Raquel Roswell, he thought that he finally has the woman of his dreams, but fate seems to play a dangerous game. Raquel is married—and he, the greatest Billionaire of his time had just become her illicit lover. ** What Raquel and Eliot shared in Bali was magical. It was more than their pleasure. It was more than the libido they had drowned themselves, and Eliot thought that Raquel was the woman made for him, but she disappeared without any trace, gone without giving him a chance to ask her to become his lover. When fate allows him to meet her again—Raquel was afraid, because she too longs for the man she meets on that beach. One of the greatest scandals. The betrayal of a wife, and a downfall of a man. Will Eliot’s love for Raquel overcome her betrayal, or is she worth going against his principles and his prime?

I was the company's marketing director, but my salary had always been only sixteen hundred dollars. One day, Timmy Sunderland from finance accidentally sent the payroll spreadsheet to me by mistake. On it, I saw the lines: Technical Director–10,000 dollars. Marketing Assistant–5,600 dollars. Receptionist–2,000 dollars. It also clearly stated that my salary was ten thousand, but most of it had been deducted and given to Timmy! Only then did I realize that after a decade of service at this company, they still treated me worse than everyone else. I rushed into the office belonging to my boss, Jessica White. "I want an explanation." She said to me, "This is a business decision, and I'm not at liberty to explain anything to you. Haven't you always been the one who understood me the best?" Because I had feelings for Jessica, I gave in. A few days later, when the holiday arrived, I did not rest. I went out to negotiate an investment of five million for the company. I treated the client to dinner and drank with him until I suffered internal bleeding. When I took the receipt of 2,000 dollars to Timmy for reimbursement, he transferred only 100 dollars to me and even said I was just trying to take advantage of the company. Jessica also scolded me to my face. "Only incapable people need to spend that much on clients. Timmy's right, you're just trying to take advantage of the company." This time, I decided not to endure it any longer. In anger, I quit and joined another company. The first project that I was put in charge of was worth over ten million, and Jessica's company was the investment target…

I was the exclusive seller of a special type of medicine. It had saved many cancer patients’ lives. After working hard for a year, I thought that I would have earned the patients’ gratitude. To my surprise, Peter Lorden, a doctor who also happened to be my rival, slandered me online and said that I was a pharmacist with no principles and scammed cancer patients. The patients who had once expressed their gratitude to me came forward as his witnesses and demanded compensation from me. My reputation was ruined overnight, and I was canceled by everyone online. So, I calmly terminated the distributorship for the special medicine and shut down my pharmacy to open a mini market instead. When their supply ran out, the lung cancer patients, who needed the medicine to stay alive, and Peter both called me while in tears. “Mr. Zimmerman, please continue selling the special medicine!”

For Maya Bennett, a one-night stand was supposed to be just that—one night. But when she walks into her mother’s house and finds the man from that unforgettable night standing there as her mother’s new boyfriend, her world tilts on its axis. Daniel Hayes is everything Maya swore to avoid—powerful, devastatingly handsome, and emotionally unavailable. But the sparks that ignited between them can’t be extinguished, no matter how wrong it feels. At first, they promise to leave what happened between them in the past in order not to hurt Helen, but then when the small marketing firm Maya works for is acquired by Daniel’s company she is sent over to the executive department as part of the transitioning team. Things start to get heated and they eventually start to cave into their desires. Can love survive when it was never meant to exist? Or will it destroy everything in its wake?

Pierre Paul Abutu gives a humorous, fascinating and dispassionate narration of the unique intimate and romantic events of his life from teenage to adolescence, and into the early stages of his adult life. This narration revolves around the lives, and relationships of sixteen ladies with whom he shared happy, intimate, eventful and evergreen moments of his life with. These love affairs occur in Pierre Abutu’s life, at his university, the Augustine Nnamani Campus, Agbani, in Enugu Campus of the Nigerian Law School, Akwa Ibom State and the Federal Capital Territory, Abuja. Due to his religious beliefs, personal convictions, personal principles, metaphysical and supernatural predictions and postulations, the media, intellectual and literary effects in his life, most of these affairs either ended abruptly or amicably. These love affairs also reveal the negative attitudes, traits and deceptive machinations of these girls and ladies. Even though certain unpleasant and resultant effects were never intended at any particular stage, or with any of these girls and ladies, one thing was very clear: each love affair was and would always be evergreen to Pierre Abutu.