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At last, a conclusion is presented to summarize the main points of this essay.
Part 1
2.0 Definition
2.1 Social media and social media marketing
As social media (SM) and social media marketing (SMM) are two new emerging concepts, they still lack precise definitions that meet the general agreement (Xiang and Gretzel, 2010). According to Kaur, “any website which allows users to share their contents opinions, views and encourage interactions and community building can be classified as a social media” (2016). Social media can also be considered as an internet-based instrument that provides a set of platforms for people to communicate or exchange viewpoints and information in variable forms (figu
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