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Therefore, the game company will spread advertisements of various activities on the interface of the game, so that players can clearly know the time of the activity and relevant product information.
In the well-known theory called The Four Ps of Marketing, Promotion strategy mainly refers to the use of various methods of dissemination to stimulate consumers' desire of buying goods and promote product sales to achieve their marketing goals, including the combination and application of controllable factors like advertising, personal selling, business promotion, and public relations. (Kotler, p.29-30) In order to maximize the benefits of the game character’s skin in a specific time period, both
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