Spend less time obsessing over complex plots and more on building a character voice readers can recognize immediately. I used to outline every twist, but the stuff that gets shared in my Discord is always the moments where my protagonist's specific way of seeing the world comes through—a cynical aside, a weird hobby, a recurring phrase. That connection makes readers want to follow the person, not just the events. A strong, consistent voice turns a story into a hangout spot.
Also, end chapters with a micro-question, not just a cliffhanger. A massive 'who dies?!' can feel manipulative. Instead, try a small unresolved emotional beat or a character realizing they've been wrong about something simple. It gives the reader a specific, nagging thought to carry with them, which is more effective than generic suspense.