A novel title generator, the tool you find when you're desperate at 2 AM, mostly provides a starting point for a thought you're too drained to have. It can unstick you when you're circling the same five words for a title. The real branding magic, though, happens in your reaction to those suggestions. Seeing something generic like 'The Crimson Crown' might make you realize your book's actual heart is about fractured memories, not royalty, pushing you toward something more unique. It's like a brainstorming partner who throws out wild ideas so you can spot the good one.
I wouldn't trust it for a final title, but it helps you define what your story isn't. That process of rejecting a hundred AI suggestions clarifies your book's true core, which is essential for branding. The final title needs to resonate with your cover, blurb, and genre expectations, something a generator can't fully grasp. It's a crude tool for a very nuanced job, but sometimes that bluntness is exactly what you need to get moving.