Om stories have this weirdly specific focus on biology as identity, which is where I think they actually get interesting about emotions. It’s not just about a character being an alpha or omega; it’s about this core, often inconvenient, physical truth shaping how they connect. The forced vulnerability of a heat or rut cycle creates a situation where characters can’t hide behind social niceties. You get these raw, sometimes ugly, moments of need and resistance that force emotional honesty.
I read one recently where the omega protagonist spent the whole book fighting the biological pull, not because the alpha was bad, but because she felt it invalidated her hard-won career identity. The bond forming wasn't a magical fix. It was a brutal negotiation between her innate biology and her chosen self. The emotional payoff wasn't 'yay, we’re fated,' it was the relief of being fully seen—instincts, flaws, and all—and accepted anyway. That exploration of consent within a seemingly pre-determined framework is the genre’s secret strength, I think.