It's not that I don't trust the algorithm or even the creators themselves. I've just noticed a pattern lately where the 'viral' picks on my feed all seem to follow the same blueprint. They'll have that specific, hyper-polished cover—often with a fancy dagger, a crown, or a couple in fancy dress entangled. The blurb promises dark, morally grey characters and enemies-to-lovers, but half the time it's just a grumpy guy and a woman who tolerates him until chapter thirty, when they kiss.
I miss stumbling on something that feels like it came from a human and not a marketing brief. When a book is just a checklist of tropes without the heart to back it up, you can tell by page fifty. I borrowed one last month that was everywhere, hyped as the next 'mind-blowing' fantasy. The magic system was just a vague hand-wave, and the main character spent more time describing her leather trousers than actually doing anything. It's left me scrolling past anything with that particular, overly-filtered 'dark academia' thumbnail.
Maybe I've just been burnt too many times, but now I wait a week or two after the initial buzz to see if anyone posts a 'okay, but...' follow-up review. The quiet dissent is often more valuable than the first wave of hype.