I notice names that radiate competence and history get noticed by veteran players, and that alone tells you a lot about what attracts top MMO folks. For me, prestige is a big draw: names that hint at legacy, like echoes of past victories or clever references to in-game lore, make me pause. When a guild calls itself something with gravitas or a mythic reference, I assume they take progression seriously and have a roster that can handle high-end content. That impression alone raises my interest before I even skim their recruitment post.
Beyond prestige, clarity matters. I tend to ignore overly whimsical or noisy names because they rarely match the focused, organized groups that clear hard content. Short, readable names that roll off the tongue work best with recruitment tools and voice channels. Also, think about cultural cues: a name nodding to 'World of Warcraft' raid lore or a clever twist on a 'Final Fantasy XIV' job name will attract players who share that taste. Personally, when I see the right mix of lore, succinctness, and authority, I'm more likely to reach out — it just feels like joining something that takes the game seriously and has a soul, which I really appreciate.