Value Proposition Design Osterwalder

My CEO wife insists on taking a young, fresh intern under her wing. She wants to train him personally. She says to me, "Don't overthink this. I just value his potential." She's always been stern and stoic, but she starts dressing in pink and pulling her hair back in high ponytails. On our third wedding anniversary, she and the intern even willfully disappear for 48 hours. When others are searching for her like mad, she shares photos of her riding a carousel and holding cotton candy. She captions them, "I found the purest of joys in the most joyful of places—all because of you!" Our company loses a huge project because of this, and I lose my wife. I slip a divorce agreement between the pages of the intern's application to become a permanent staff member. My wife signs it without even looking and says, "Knowing what Elliot can do, he's more than capable of carrying out the role of a vice president." I calmly hand her my resignation. "You're right. That's why I'll make way for him."

Synopsis. Lila Moreno is a young woman balancing two jobs, a waitress by day and bartender by night. She does everything she can to get money to pay for her mother's medical bills. When she overhears a conversation at the bar she is intrigued which leads her to a peculiar proposition, she is desperate enough to listen. Luca DeLuca, the enigmatic and powerful heir to a notorious crime family offers her a way out of her financial problems, he offers to pay all her mothers hospital bills and a significant sum of money in exchange for becoming his wife. The only catch? She must not only navigate his dangerous world of crime, but also guard her heart in the process. She should not under any circumstances fall in love with him. Lila accepts the deal purely for survival. Yet as she is drawn deeper into Luca’s dark twisted world, she begins to uncover the cracks in his seemingly impenetrable armor. Their relationship evolves into something neither of them anticipated an intricate dance of power, trust, and vulnerability. But the cost of their connection is high. As enemies close in and loyalties are tested, Lila must decide how far she is willing to go to protect the ones she loves and herself. In a world where morality is blurred and trust is a luxury, can love survive the darkness, or will it destroy them both?

Dante Matino Cruz is a delivery rider, sweating day and night just to keep food on the table and medicine for his ailing mother. Life is hard, but his pride is harder—no shortcuts, no handouts, no selling himself for money. Celestine Isla Navarro is a CEO who thrives in a world where hesitation means weakness. She’s used to buying what she wants and bending people to her will. But the day she crosses paths with Dante—sun-bronzed, stubborn, and infuriatingly unyielding—something inside her shifts. Her first proposition is reckless: a single night, no strings attached. Dante’s answer? Not for sale. But fate doesn’t end with one rejection. Celestine offers him something else: a job. A dangerous but well-paid position as her personal bodyguard. The money could save his mother, even secure work for his childhood friend, Liza. It’s everything he’s been breaking his back for—served on a silver platter. Now Dante faces a brutal choice: swallow his pride to protect his family, or stand firm against a woman who never takes “no” for an answer. What begins as a battle of wills turns into a dangerous, slow-burning game of temptation. Pride versus desire. Fire against fire. And in this game, someone will surrender. The question is—who will break first?

“Your body belongs to me now—every curve, every breath, every sound you make. I’ll leave no inch untouched, no part of you unloved, to remind you that you’ll never belong to anyone else.” ========== To protect his inheritance, Christian Blackwood, an arrogant and self-centred billionaire, is forced to take a drastic step: hire a surrogate. Olivia Carter has never needed anyone. But with her brother’s life hanging by a thread and medical bills piling up, she’s willing to do whatever it takes to save him—even if it means signing her body over to a stranger. Christian’s proposition is crazy, strange and exactly what she needs. The terms of the contract are clear—a baby, no emotions, no entanglements and absolutely no love. But from the moment Olivia steps into Christian’s life, sparks ignite. She’s everything he didn’t expect: fierce, vulnerable and utterly captivating. Christian can’t stop himself from wanting more—more of her touch, her laughter, her heart. But Olivia knows better than to fall for a man like him. With secrets, desires and a ticking clock threatening to tear them apart, Christian must decide: protect his heart or risk everything for the woman who’s become his obsession.

Theodore Thatcher is a man used to getting what he wants—money, power, control. As a self-made billionaire, There's one thing he can't easily claim—his inheritance. To secure it, he must marry before turning 30. With no interest in commitment, Theodore decides to solve the problem his way—by making a deal with Nadia Vaccaro. Nadia, desperate to help her sick brother and pay off mounting medical bills, has no choice but to agree when Theodore offers her a proposition she can’t refuse: pretend to be his wife, and in return, he’ll cover her brother’s medical expenses. It’s a cold, transactional arrangement. No emotions. No complications. Just a game. But as their lives intertwine, the lines between what’s real and what’s fake begin to blur. Nadia finds herself drawn to Theodore, the man who holds her fate in his hands, while Theodore discovers that his feelings toward Nadia might not be as indifferent as he thought. With everything at stake, Nadia must decide: will she remain in Theodore’s game, or will she walk away before it consumes her? And Theodore, for all his wealth and control, must face the truth of what he’s willing to sacrifice to keep the woman who has become more than just a pawn in his game.

Synopsis. Lila Moreno is a young woman balancing two jobs, a waitress by day and bartender by night. She does everything she can to get money to pay for her mother's medical bills. When she overhears a conversation at the bar she is intrigued which leads her to a peculiar proposition, she is desperate enough to listen. Luca DeLuca, the enigmatic and powerful heir to a notorious crime family offers her a way out of her financial problems, he offers to pay all her mothers hospital bills and a significant sum of money in exchange for becoming his mistress. The only catch? She must not only navigate his dangerous world of crime, but also guard her heart in the process. She should not under any circumstances fall in love with him. Lila accepts the deal purely for survival. Yet as she is drawn deeper into Luca’s dark twisted world, she begins to uncover the cracks in his seemingly impenetrable armor. Their relationship evolves into something neither of them anticipated an intricate dance of power, trust, and vulnerability. But the cost of their connection is high. As enemies close in and loyalties are tested, Lila must decide how far she is willing to go to protect the ones she loves and herself. In a world where morality is blurred and trust is a luxury, can love survive the darkness, or will it destroy them both?

"Will you, Drew Walton, take Lilian Rose Martin, to be your lawful wedded wife, to share your life openly, standing with her in sickness and in health, in joy and in sorrow, in hardship and in ease, to cherish and love, now and forevermore?"Lily believed she had no purpose within her family. She had never been treated responsibly and frequently endured physical abuse from her father and other family members. Even the housemaids showed her no kindness, considering her a nuisance. Her value only became apparent when she was forced to marry into the Walton Family.Lily was terrified of Drew, the man she was to marry, but she was bound by her duty as a Martin.On their first wedding night, Drew confessed that he didn't like her. She was unlike the women he typically dated.Who would desire someone with her limited education, slim figure, and unattractive appearance?Nevertheless, she was determined to honor her marriage agreement with Drew rather than return to the Martins, who had mistreated her.[TRIGGER WARNING: This book contains adult language and themes, including graphic violence, explicit content, and instances of violence against women that may be disturbing to some readers. This book is intended for adult readers.]

My parents died when I was ten years old, but a big shot in Jade City adopted me. It was rumored that Sean Graham was a cruel and violent man, but he doted on me for nearly ten years. He booked the advertising screens in the city to celebrate my birthday and promised to marry me when I got drunk and pestered him about it. I called him Uncle Sean at his request. Fear gripped me when I woke up in his bed every morning, but I kept it a secret. Yet one time, we accidentally slept with each other. I got pregnant with his child and wanted to keep it, but I knew I would not live for much longer. One day, I heard his conversation with a servant. “Clean up Zella’s room for Yulia.” “But Mr. Graham, Miss Cooper has been staying there for ten years. Didn’t you design it for her?” “No, I only let her stay there because Yulia had gone abroad.” I touched my belly as disappointment gripped me. It turned out that the man who had promised to provide me with a home as long as he lived wanted to drive me away.

Two ancient royal bloodlines survived the fall of empires — not in castles or crowns, but in billion-dollar corporations and global influence. In the dazzling metropolis of Aurora Country, the Vale and Albourne families remain as symbols of wealth, power, and legacy. Bound by a centuries-old friendship, their alliance is now cemented in secret: a marriage contract between their only heirs. Valerie Vale, 22, the unseen princess, lives quietly as a team leader in the creative design department at AV Tech, the flagship company owned by both families. Free-spirited, bright, and hidden from the public to protect her rare lineage, she loves her ordinary life — and has no plans to give it up. Leon Albourne, 23, is Aurora’s golden boy. Nicknamed “The Perfect Prince,” he’s admired for his brilliance, composure, and leadership. Every move he makes is under scrutiny — except the most important one of all: marrying Valerie Vale in secret, on the eve of her 23rd birthday. Now, they must live together under one roof. To the world, Leon is married — but no one knows to whom. To each other, they are bound by duty — and three house rules. But behind Leon’s cold gaze is a truth hidden for 11 years — he’s loved Valerie since the moment they met. And now, the game begins.

Mocked and bullied for her chubby appearance, billionaire heiress—Beatrice Rutherfurd ran from her privileged life. In the arms of Adrian Cooper, a humble young man with big dreams, she found solace and acceptance for who she was. But their brief happiness shatters when the police raid Adrian’s house, finding an underaged Beatrice pregnant. He was arrested and sentenced to five years in prison, accused of a crime he never meant to commit. Beatrice was told that the man of her dreams had abandoned her. Five years of wrongful imprisonment fueled his hatred, and when Arthur was finally released, his dreams had turned to a need for revenge. Inheriting his uncle’s fortune, he rises from nothing, now a powerful figure with a heart full of bitterness and a new name—Authur Whitlock. Ten years after their first meeting, Beatrice's life is in shambles—her family company is caught in a scandal and on the verge of collapse. Just when she’s most vulnerable, Authur reappears with a proposition: a marriage of convenience that could either save her life or ruin them both. But Beatrice doesn’t recognise this man as the one who’d stolen her heart years ago—the man who she thought for dead. Now, he’s just a monster bent on destroying her—heart and body alike.