Horror short stories thrive on atmosphere, and one of my favorite tricks is to build tension through mundane details that slowly twist into something unsettling. Start with a normal setting—a grocery store, a subway ride—then introduce one 'off' element, like a flickering light that reveals something in the shadows for just a second. The key is restraint; don’t explain too much. Let the reader’s imagination fill in the gaps. Subtlety is scarier than gore sometimes.
Another tip is to play with structure. Flash fiction or second-person POV can make the horror feel immediate, like it’s happening to you. I once wrote a story where the protagonist’s inner monologue gradually mirrored the whispers of the entity haunting them, and readers told me it gave them chills. Sound design in prose matters too—repetition, fragmented sentences, or even formatting (like text that ‘fades’ as the character loses consciousness) can elevate the creep factor.