Man, I've gone down this rabbit hole so many times. A lot of BookTokers hype up the big trad-pub releases, but plenty also point to the massive indie and web serial scene on platforms like Royal Road. That's where you'll find the real 'for you' page gems. I found this progression fantasy, 'The Path of Ascension', that way. It's basically like if a LitRPG met a cultivation novel, and the whole thing is free to read online. Authors often post chapters there, or on sites like Wattpad and Scribble Hub, to build an audience. Don't sleep on library apps, either. If your local library offers Libby or Hoopla, you can borrow tons of trending YA audiobooks and ebooks with just your card number. It's way more sustainable than chasing sketchy download links.
Honestly, the search can be half the fun. I'll start on TikTok with a specific trope, like 'villain gets the girl' or 'academy romance', and then follow the comments. Someone always drops a link to where the author posts it. Sometimes it's a personal website, sometimes it's a serialization platform. I've discovered some absolute favorites I'd never have found on a bookstore shelf. Just gotta be willing to dig a little and support the author through comments or Patreon if you really love it.