A Good book
1 Pricing Strategy: To Cater to Different Player’s Ability of Consumption
In the first chapter, we mentioned the concept of game character’s skin. The game character‘s skin can change the image of the game character most directly. These changes include the appearance, clothing, weapons, etc. of the game character. The skin of game characters can bring players a different visual experience and freshness and when they playing the game. But we also mentioned that most of the game skins in the “King of Glory” or “Arena of Valor” require players to buy with money, which means that each game skin has a corresponding price.
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