control
"The client will see liability. They'll think she's going to alienate their conservative demographic."
Eli was quiet for a moment, which meant he was either considering my point or preparing to defend his.
"She's authentic," he said finally. "That's literally the entire point of this approach."
"She's also potentially damaging," I said. "Look at the positioning. She's talking about fear. About distrust of pharmaceutical companies. About—"
"About being real," Eli said. "That's what makes people connect. That's what makes them trust her. Not because she's perfect, but because she's honest."