It’s actually pretty common for fanfics to avoid Naruto just directly controlling the Heartless, because it’d be way too overpowered. Most writers I’ve seen treat it as a compatibility thing—he has a huge, conflicted heart, loads of light and darkness, so maybe the Heartless are drawn to that chaos but not directly under his command. Some fics use the ‘Power of Friendship’ trope in reverse: his bonds with others create a kind of emotional resonance that repels or confuses them, rather than giving him a remote control. A really memorable one had him using Shadow Clones as literal emotional decoys; the clones would mimic specific feelings to lure Heartless into traps. Another angle is the ‘Vessel’ concept, where the Nine-Tails’ chakra acts as a corrupting force that the Heartless mistake for a master, leading to temporary, unstable alliances that usually blow up in his face by the third act.
Honestly, the more interesting plots aren’t about control at all, but about understanding. I read one where Naruto, because of his own loneliness, starts seeing patterns in their behavior—like they’re drawn to places of emotional ruin. He uses that insight to predict their movements, which feels way more in-character than him suddenly developing a new jutsu to boss them around. Those stories treat the Heartless more like a natural disaster he learns to navigate, not an army to conquer. The control aspect often gets glossed over because it’s narratively messy; if he could command them, the conflict with Organization XIII or the Nobodies would be over in two chapters. Most authors seem to realize that and work around it.