Thinking about books from 2010 that still show up in my Goodreads groups, the list gets pretty predictable but for good reason. 'The Hating Game' by Sally Thorne came out later, but the real 2010 survivor is Colleen Hoover's 'Slammed'. Honestly, it's not my personal taste—the whole poetry slam backdrop feels a bit forced now—but its emotional beats clearly still work for a huge number of people. You see it recommended constantly for fans of angsty New Adult. Another one is 'The Rosie Project' by Graeme Simsion, which technically debuted in 2013, but I think the quirky, neurodiverse romance trend it rode really started solidifying around that 2010s cusp. The 2010 titles that endure seem to be the ones that first nailed a specific subgenre formula, like the marriage-of-convenience in 'The Duchess Deal' by Tessa Dare, even if it's 2017. The books from 2010 itself, like 'The Lost Wife' by Alyson Richman, have a more historical, tragic bent that still pulls readers looking for a good cry. It's less about timeless literary quality and more about being the first touchstone for a particular reader itch.
What's interesting is how platform algorithms keep these older books alive. Search for 'best enemies to lovers books' and 'The Unhoneymooners' (2019) might top the list, but you'll always find a 2012-2014 title like 'Bully' by Penelope Douglas or 'The Kiss Quotient' (2018) cited as a modern classic. The 2010-era books that persist are often self-pub successes that hit a trope perfectly, or traditionally published books with a strong, simple hook that's easy to describe in a TikTok soundbite. 'Beautiful Disaster' by Jamie McGuire (2011) is a great example of a book many now critique for toxic dynamics, but its popularity created a blueprint that's still being replicated. The longevity seems tied to how fundamentally they defined a category, for better or worse.