Publicity Stunt Novels & Stories

"I'll make sure they understand that money doesn’t mean you can do whatever you want." Dahan-dahang sumikip ang dibdib ni Marga. "I'll arrange for marketing accounts to amplify the issue. Expose their names. Show their faces. Let them feel shame." Sa isang utos, kumilos ang media machine ng Minerva Group. Naglabasan ang balita sa bawat sulok ng social media. Sari-saring platform, sabay-sabay na naglabas ng headline tungkol sa pandaraya sa college entrance exam.

“We’re attending the charity event for the orphanage. Nandoon si Judge Fuentebella, remember, he values family image. We have to look perfect.” “A PR stunt… isa na namang palabas.” “It’s more than that, Jenny. This is Tuazon Group’s way of giving back. We’re donating half a million to the orphanage. It’s the symbol of our shared advocacy.” Tahimik lang siya. Alam niyang isa itong malaking palabas, ngunit kung ito ang paraan upang mapanatili ang reputasyon ng kumpanya, kailangan niyang gampanan ang papel.

"This is not just about art installation anymore. This is about your firm, Chloe. We're going to use this public attack to our advantage." "How?" she unconsciously voiced her thought out. "The whole city thinks my firm is a fraud." "Let them think that for now, my PR team is already on standby. We won't do anything yet. Hayaan muna natin ung apoy at kapag tama na ang oras, we'll drop the bomb on them. Your design, the one that they stole, will be presented to the whole world again." Chloe's heart softened with his words. Butterflies were flying back and forth inside her stomach. Only Aiden can do that.

“Gagawin natin ’to nang tahimik.” Tumingin siya sa akin at hinawakan ang kamay kong nakapatong sa mesa. “Kung pwede sana, masolusyonan agad ’to bago ang kasal namin.” Tumango ako. “Una, lilinisin natin ang narrative. Walang bangayan. Walang public fight. Pangalawa, lilihis natin ang atensyon—events, charity appearances, controlled interviews. At panghuli, wala kang ipo-post nang walang approval.”

He stammered, tried to defend himself, even had the audacity to say, “Sir, it’s just PR strategy. Publicity good or bad is still publicity.” Putangina. My jaw clenched so tight I thought I’d crack a molar. “Get your things. You’re done.” ‘Yun lang sinabi ko. And I didn’t even look back. I was fuming. I had never moved so fast sa buong buhay ko. Tinawagan ko ang legal, inutusan ang IT to restrict all his accesses, and had HR prepare a blacklisting memo para kahit anong PR firm sa bansa, hindi na siya makakuha ng trabaho. Ayoko nang makitang muli ang pangalan niya anywhere near mine—or Alexia’s.

"Naiintindihan ko, Compadre." Since the scandal irrupted, my life and my family's became a twisted circus. Media men and reporters hunted me but not a single statement I gave them. They even made me an issue that it was one of my publicity stunts to promote my upcoming indie movie but that was too pathetic. I was never after of fame nor a sick publicity. I make movies because it's what I think I'm good at. Wala akong pakialam kung sumikat man ako o hindi, so long as I knew I did the best for my craft.

Sa kanyang plano, gagamitin niya ang media upang pagdudahan ang kredibilidad ni Chase sa publiko. 2. Pagpapakalat ng impormasyon: Kasama ng pamilya Laurent, ipapakalat ni Victoria ang mga impormasyon tungkol sa kasal nila ni Chase. Maaaring maglabas ng mga larawan at videos na magbibigay-daan sa mga negatibong pananaw ng mga tao tungkol sa kanilang relasyon. Isang malaking bahagi ng plano ni Victoria ay ang magsimula ng public scandal. Gusto niyang makita ng publiko ang lahat ng hindi magandang aspeto ng relasyon nila ni Chase at gawing dahilan ito upang makuha ang sympathy ng mga tao sa kanyang panig.

"Press conference?!" "She thinks..." Mukhang hindi siya komportable. "It would be good publicity." "Publicity?" "For the company." Hindi niya ako matignan ng diretso sa mata. "Family values and all of that." "Ah." Of course. Business. Na naman. "So... ano gagawin natin?" tanong ko. "We..." He hesitated. "We need to be more visible." "More? Eh di nga ko makatakbo nang payapa eh!"

Nandoon ang mga Executive producer, Management everyone was there. At si Alexie—nakaupo, tahimik, may bahagyang puffiness ang mata. Hindi halata sa iba pero halata kay Emman. Clyde sat beside her, subtly positioning himself like a shield. "Due to the circulating rumors," PR began, "We need to choose a strategy." Three options flashed on screen. Option 1: Denial. Option 2: Let the rumors trend. Option 3: Push a friendship-team synergy narrative.

“We’ll be working on a campaign na magpapakita ng strength ng partnership. At hindi lang yun, we need to start preparing for a series of public relations events to get us noticed.” Sinimulang magplano si Kairah ng ilang mga possible PR strategies na makakatulong sa kanila, gaya ng social media blitz, partnerships with influencers, at media interviews. But she knew that the real challenge was how they would execute these ideas flawlessly. Sa bawat step, may mga risks. At kapag nagkamali, maaaring magdulot ito ng damage sa kanilang kumpanya at sa kredibilidad nila sa merkado. “Puwede bang magbukas ka ng meeting with our PR team tomorrow?” tanong ni Kairah kay Liam.