Marketing Myopia

Percy Trench Montefalco, the powerful CEO of Montefalco Holdings, finds himself drawn to Jocelle Shane Cruz, a talented and vibrant Marketing Associate from another company. Despite their vastly different worlds, they can't deny the intense attraction between them. As they navigate the complexities of their relationship, they must confront the challenges of their competing interests, personal demons, and the scrutiny of their respective companies. Can they balance their professional ambitions and personal desires, or will their love be doomed from the start? Disclaimer: This story is written in taglish.

Pakiramdam ni Kara Baker ay isinumpa ang kanyang buhay matapos masira ang kanyang modelling career at iwan ng lalaking minahal niya. Ngayon, hinihiling ng kanyang amang may sakit na magpakasal siya sa isang lalaking hindi niya pa nakikilala upang iligtas ang kanilang publishing company mula sa tuluyang pagkalugi. Dahil sa sama ng loob, pumunta siya sa isang bar at uminom ng labis. Nagising siyang hubo’t hubad katabi ang isang napakagwapong lalaki sa loob ng isang five-star hotel room sa umaga ng araw na dapat niyang makilala ang kanyang fiancé. Sa dinner ng dalawang pamilya, nagulat siya nang malaman na ang lalaking kanyang naka-one night stand ay siya ring kanyang fiancé. Si Marco De Guzman, ang CEO ng isang kumpanya ng publishing, advertising, at marketing sa US at Pilipinas, ay napilitang sumang-ayon sa hiling ng kanyang mga magulang na siya ay magpakasal sa anak ng kanilang kaibigan. Bagamat inamin niya sa kanyang sarili na nagandahan siya sa babae ng unang makita sa bar at hindi maikakaila ang kanilang pagiging compatible sa kama, hindi pa rin ito ang babaeng mahal niya. Gaano katagal kayang manatili ni Kara sa isang pagsasama na walang pag-ibig, lalo na't ang puso ng kanyang asawa ay pag-aari ng ibang babae?

For her, to survive the life of a Marketing student, she needs to be creative and must possess good judgement. Yna Javier, a simple kind of woman who is ambitious to pursue her goal to finish her study. She was with the only person who inspired her the most, no other than but her dear loving mother. But suddenly, her mother got ill, and it worsened. And due to lack of money, she grabbed the offer of her friend Eliza, to pretend to be Farrah Mondragon. Five million pesos for her mother's life and for the new face she has to oblige to pretend to. Could she be completely playing the role of Farrah Mondragon as Zeus Mondragon's fake wife?

Rhea Santos thought she had it all a stable job as a marketing executive, a loving boyfriend, and a future she’d already planned in her head. But one night shattered everything. After catching her boyfriend cheating, Rhea swore never to cry again. She wanted closure, not revenge. Until a mysterious stranger began sending her messages: “You don’t deserve tears, Ms. Rhea. You deserve revenge.” She ignored them until she met her new CEO, Lucas Monteverde. Cold. Powerful. Mysterious. And he knows more about her pain than he should. As Rhea gets pulled into Lucas’s world of secrets, contracts, and dangerous passion, she begins to question: Was he sent to save her… or to destroy her completely?

Ang tagumpay ni Amaraiah “Aya” Reyes bilang Senior Marketing Manager ng Madriaga Enterprises ay patunay ng kanyang husay at sipag. This is what the public sees, her confident smile, her flawless image. Pero sa likod ng lahat ng iyon, she carries a secret that could change everything. She is secretly married to the company’s CEO, Zedrick “Zed” Madriaga—ang lalaking una niyang minahal. It was a marriage born from complicated circumstances, isang kasunduang parehong nagbubuklod at naglalayo sa kanila. Through the years, Aya learned to play the role expected of her—prim, proper, and untouchable. Kahit kapalit nito ang tunay niyang damdamin. But now, Zed wants more than shadows and silence. Gusto niyang mabuhay sa mundong hindi nila kailangang itago ang isa’t isa. With Aya’s rising success drawing public attention—at may mga taong handang ilantad ang katotohanan—she must decide: will she keep living the perfect lie, o ipaglalaban na rin niya ang totoong siya… kahit ang kapalit nito ay lahat ng meron siya?

Si Ivan Kim, isang mayaman at bilyonaryong CEO na nagmamay-ari ng hindi mabilang na hotel sa iba’t ibang bansa ay isa ding binata na hindi naniniwala sa pag-ibig at higit sa lahat.. sa KASAL. Si Ciela Luna Young, isang digital marketing assistant, breadwinner ng isang broken family. Isang dalagang pilit na nagsusumikap sa buhay upang patunayan ang kanyang sarili na karapat-dapat siyang pakasalan ng kanyang mayaman, perfectionist, soon to be lawyer at fiancè na si Jackson Chua. Ngunit isang hindi inaasahang pangyayari ang mag-uugnay sa kanilang dalawa. Ang cold hearted na CEO at hindi naniniwala sa pag-ibig at kasal ay aksidenteng maikakasal kay Ciela Luna isang gabi matapos silang pumunta sa wedding party ng kanilang mutual friend. Isang halik na magpapabago ng kanilang kapalaran. Ano ang mangyayari sa kanilang dalawa? Paninindigan kaya ni Ivan Kim si Ciela Luna? Matutuloy kaya ang kasal ni Ciela sa kanyang fiancè matapos ang nakagugulantang na balita? Abangan.

Si Evangeline Yang, kilala sa high-end world ng Ligaya & Adonis bilang Apple Pie, ang pinaka-requested escort—tinaguriang Best Flavor. Pero para kay Eva, hindi ito tungkol sa karangyaan o pagnanasa—isa itong paraan para mabuhay. Ang gabi-gabi niyang bookings ang naging daan para siya'y makatapos ng BSBA major in Marketing, nakabili siya ng studio-type condo unit, at naka pag patayo ng maliit na negosyo para sa kanyang pamilya sa probinsya. Ngunit matapos ang limang taon ng pagtatago sa pangalang hindi kanya, handa na siyang mag-quit. Ang final booking niya: isang weekend sa Euphoria Island kasama ang isang estrangherong basag ang puso. Walang pangalan. Walang expectations. Walang label. Langit sa ilalim ng buwan. Mga halik na masyadong totoo para sabihing trabaho lang. At isang gabing akala nila, kaya nilang iwanan sa isla. Nagkamali sila. Pagbalik sa Maynila, handa na si Eva sa bagong simula-isang lehitimong trabaho sa isang prestihiyosong marketing firm. Pero hindi siya handa sa lalaking naghihintay sa kabilang dulo ng opisina. Gideon Morgan—isang self-made billionaire CEO at charismatic marketing genius—na minsang naniwala at naging bulag sa pag-ibig... matapos siyang paulit-ulit iwan ng babaeng akala niya'y sa kanya. Sa Euphoria, natikman niya ang kalayaang matagal na niyang hinahanap-at ang halik ng babaeng hindi niya malilimutan. Maniniwala na sana siyang hindi totoo ang second chances—hanggang may nagturo sa kanya kung paano muling umasa at buksan ang puso muli. At ngayon, narito ang babaeng 'yon. Sa opisina niya. Bilang kanyang bagong secretary. Sa mundong puno ng power suits, deadlines, at mga lihim na hindi nila sinadyang itago—kaya pa ba nilang manatiling propesyonal? O dadalhin ng Euphoria ang lahat ng damdaming iniwan nila... hanggang sa boardroom?

Napilitang makipagtrabaho ang matapang at matalinong marketing manager na si Miles Cruz sa kanilang bagong CEO, ang bilyonaryong si Bruce Peter Navarro. Ngunit nalagay sa alanganin ang kontrol ni Bruce sa kanyang kumpanya dahil sa isang "marriage clause" sa mana ng kanyang ama, kaya isang alok ang inalok niya kay Miles: isang pekeng kasal kapalit ng promosyon at kapangyarihan nito sa trabaho. Walang emosyon. Walang komplikasyon. Pero sa bawat halik na para sa publiko, sa bawat titig na hindi na scripted ay unti-unting nagiging totoo. At kapag nalaman ni Miles ang tunay na dahilan ng alok sa kanya, bibitaw na ba siya sa kontrata of ipaglalaban ang nabuong pagmamahal?

Nalaman ni Ximena na sinadya ng kanyang nobyo na si Julius na ipambayad utang ang kanyang puri kasabwat ang babae na pinakilala sa kanya ng kasintahan na matalik nitong kaibigan. Yun pala ay matagal ng may relasyon ang mga ito. Kasunod non ay natanggap siya sa trabaho. Ngunit ganon na lang ang gulat ni Ximena na imbis na sa Marketing Department ay nalipat siya bilang Personal Assistant ng CEO!

Ivana Huo, a sole descendant of a big conglomerate that rises in the city of Beijing. Her family business cost billions of dollars and she lived a comfortable life since childhood. Her Filipina mother had a big influence on her life but at a young age, she suffered her first loss when her Mom died. Later on, her Dad suddenly died too and left her nothing at all. She was thrown away by her relatives who took over her family business. She only had one hope to take back what belongs to her, to marry the second-generation rich descendant of Elite Digital Marketing and Financial Investment Company, Brielle Santillian. She had encountered him during childhood but the young CEO, Brielle Santillian never got involved with any woman. Ivana plans to capture him and marry him to help her take her revenge on her relatives. She forced him to take her as his wife after sleeping with him and threatened him she'll expose their videos and photos that night. Brielle married her for some reason, his family urged him to find a wife but he dared not to mention his parents about their relationship. He helps her to accomplish all her plans but later on, his cold heart couldn't love his wife because he thinks she's nothing but a user. He forced her to sign a divorce agreement but she refused it at first. Accidentally she heard Brielle's conversation that he will never love her and couldn't forgive her. She silently walked away and left everything. She knew she's having his child but she was deeply hurt knowing how Brielle felt towards her. Would they still get a chance to fall in love after they met again or would she let go of him?